Our Story

NOYA was born in Dubai with a simple belief: jewellery should keep up with women who live every moment. From the morning commute to late night dinners, your pieces shouldn’t just look beautiful - they should last, feel comfortable and make you shine all day, every day.

That’s why we design jewellery that blends luxury with practicality. Every piece is crafted with 18K gold plating over premium 316L stainless steel, making it waterproof, sweatproof, and hypoallergenic. Our collections are created to take you effortlessly from brunches to boardrooms, birthdays to ladies’ nights - timeless designs that work for every occasion.

But it’s not just the jewellery. We believe elegance is in the details. Each order is delivered in luxury, sustainable packaging: a hardcover NOYA box wrapped like a gift, with a suede pouch, travel pouch, care card, and a microfiber cloth. It’s an unboxing experience that feels as special as the jewellery itself - perfect for gifting or treasuring yourself.

Our pieces have been spotted on influencers and celebrities across the UAE, India, the UK, and beyond, who love NOYA for its durability, versatility, and everyday luxury. But at our core, we design for real women - those who want jewellery that’s as bold, adaptable and timeless as they are.

And because true beauty gives back, every purchase contributes to supporting animal welfare in our community. It’s our way of making sure elegance always comes with purpose.

Welcome to NOYA: jewellery that empowers, lasts, and tells your story - from AM to PM, Dubai to the world.

Supporting Animal Welfare

Noya is dedicated to animal welfare and donates $4 from every purchase to charitable organizations that rescue and care for stray animals.

Anti Tarnish

Keep your jewelry shining with our anti-tarnish. All of our jewellery are finished in an anti-tarnish coating.

Waterproof & Sweatproof

From pool dives to gym sessions, our jewelry stays fabulous. It's about style effortlessly keeping up with your life's rhythm—beautiful, resilient, and ready for every moment.

Sustainability Commitment

Noya prioritizes eco-friendly practices, ensuring each piece is crafted with care for the planet.

Need help?

Frequently Asked Questions

What is gold plated jewellery?

Gold plated jewellery is made by coating a thin layer of real gold over a base metal such as brass, copper, or silver. It gives the look and shine of pure gold jewellery at a more affordable price.

How to clean gold plated jewellery?

Use a soft cloth to gently wipe your jewellery after each use. For deeper cleaning, mix mild soap with lukewarm water, dip a soft cloth, and carefully clean the piece. Avoid harsh chemicals, perfumes, and scrubbing, as they can damage the gold layer.

How long does gold plated jewellery last?

The durability depends on usage, care, and thickness of plating. With proper care, gold plated jewellery can last from 6 months to 2 years before the gold layer begins to fade.

Is gold plated jewellery suitable for everyday wear?

Yes, gold plated jewellery can be worn daily and adds a stylish touch to any outfit. To keep its shine and beauty for longer, it’s best to remove it before workouts, swimming, or showering, as this helps protect the gold layer and maintain its fresh, polished look.

Is gold plated jewellery anti-tarnish?

Gold plating itself doesn’t tarnish easily, but the base metal underneath may cause discoloration over time. Proper storage in a dry, airtight container and regular gentle cleaning will keep it shining longer.

Gold Plated Jewellery - Everyday Luxury, Built to Last

WHY CHOOSE WOMEN'S JEWELLERY FROM NOYA?

NOYA creates 18K gold plated stainless steel jewellery designed for women who want everyday luxury. Our pieces are waterproof, sweatproof and hypoallergenic (perfect for sensitive skin), making them perfect for life in Dubai, the GCC (countries like Saudi Arabia, Kuwait, Qatar etc...) and worldwide.

JEWELLERY FOR EVERY OCASSION

From brunch to boardroom, dinners to ladies’ nights, NOYA’s versatile designs take you effortlessly from AM to PM Whether you’re dressing for the office or styling for a celebration, our jewellery is your go-to finishing touch.

SUSTAINABLE LUXURY PACKAGING

Every order arrives in eco-friendly, recyclable packaging - a hardcover NOYA box wrapped like a gift, with a suede pouch, PVC travel pouch, jewellery care card and a microfiber cloth. It’s a complete luxury experience, perfect for keeping and/or gifting.

TRUSTED BY INFLUENCERS & CELEBRITIES

NOYA jewellery has been embraced by leading influencers and celebrities across the UAE, India, the UK and beyond - all drawn to its durability, comfort, and timeless appeal. From global icons like Janhvi Kapoor, Kriti Sanon, Disha Patani, Prajakta Kohli, Malaika Arora Khan, Nargis Fakhri, and Jacqueline Fernandez, to style creators such as Apoorva Mukhija, Twinkle Stanley, Virdah Khan and Ghizlan - they’ve all chosen to style their looks with NOYA rings, earrings, bracelets, and necklaces. Explore more on our Instagram @noya.dubai.

JEWELLERY CARE TIPS

While NOYA jewellery is made for daily wear, we recommend:

Wiping gently with the included microfiber cloth after use
Storing in the NOYA pouch or box when not worn
Avoiding direct contact with harsh chemicals or perfumes