Sustainability & Giving Back

At NOYA, sustainability isn’t a trend - it’s how we design, package and give back.

Built to Last
Fast fashion jewellery often tarnishes or breaks within months. Ours doesn’t. Using 316L stainless steel and 18K gold plating, our waterproof, hypoallergenic pieces are made to last, reducing the cycle of throwaway accessories.

Luxury Packaging, Mindfully Made
Every order is delivered in recyclable, gift-ready packaging: a hardcover box, suede pouch, travel case, care card, and microfiber cloth. We design packaging that’s both eco-friendly and reusable, making the experience as considered as the jewellery itself.

Giving Back to Animals
For every purchase, we donate $4 to a Dubai-based animal welfare organization, helping provide food, shelter, and medical care for animals in need. It’s our way of ensuring that every piece of jewellery carries purpose beyond beauty.

Our Commitment Ahead
We’re working to further minimize waste in production, recycle responsibly in Dubai, and explore the use of recycled metals in future collections. For us, sustainability is not a checkbox - it’s an ongoing journey.

Supporting Animal Welfare

Noya is dedicated to animal welfare and donates $4 from every purchase to charitable organizations that rescue and care for stray animals.

Anti Tarnish

Keep your jewelry shining with our anti-tarnish. All of our jewellery are finished in an anti-tarnish coating.

Waterproof & Sweatproof

From pool dives to gym sessions, our jewelry stays fabulous. It's about style effortlessly keeping up with your life's rhythm—beautiful, resilient, and ready for every moment.

Sustainability Commitment

Noya prioritizes eco-friendly practices, ensuring each piece is crafted with care for the planet.

Need help?

Frequently Asked Questions

What is gold plated jewellery?

Gold plated jewellery is made by coating a thin layer of real gold over a base metal such as brass, copper, or silver. It gives the look and shine of pure gold jewellery at a more affordable price.

How to clean gold plated jewellery?

Use a soft cloth to gently wipe your jewellery after each use. For deeper cleaning, mix mild soap with lukewarm water, dip a soft cloth, and carefully clean the piece. Avoid harsh chemicals, perfumes, and scrubbing, as they can damage the gold layer.

How long does gold plated jewellery last?

The durability depends on usage, care, and thickness of plating. With proper care, gold plated jewellery can last from 6 months to 2 years before the gold layer begins to fade.

Is gold plated jewellery suitable for everyday wear?

Yes, gold plated jewellery can be worn daily and adds a stylish touch to any outfit. To keep its shine and beauty for longer, it’s best to remove it before workouts, swimming, or showering, as this helps protect the gold layer and maintain its fresh, polished look.

Is gold plated jewellery anti-tarnish?

Gold plating itself doesn’t tarnish easily, but the base metal underneath may cause discoloration over time. Proper storage in a dry, airtight container and regular gentle cleaning will keep it shining longer.

Gold Plated Jewellery - Everyday Luxury, Built to Last

WHY CHOOSE WOMEN'S JEWELLERY FROM NOYA?

NOYA creates 18K gold plated stainless steel jewellery designed for women who want everyday luxury. Our pieces are waterproof, sweatproof and hypoallergenic (perfect for sensitive skin), making them perfect for life in Dubai, the GCC (countries like Saudi Arabia, Kuwait, Qatar etc...) and worldwide.

JEWELLERY FOR EVERY OCASSION

From brunch to boardroom, dinners to ladies’ nights, NOYA’s versatile designs take you effortlessly from AM to PM Whether you’re dressing for the office or styling for a celebration, our jewellery is your go-to finishing touch.

SUSTAINABLE LUXURY PACKAGING

Every order arrives in eco-friendly, recyclable packaging - a hardcover NOYA box wrapped like a gift, with a suede pouch, PVC travel pouch, jewellery care card and a microfiber cloth. It’s a complete luxury experience, perfect for keeping and/or gifting.

TRUSTED BY INFLUENCERS & CELEBRITIES

NOYA jewellery has been embraced by leading influencers and celebrities across the UAE, India, the UK and beyond - all drawn to its durability, comfort, and timeless appeal. From global icons like Janhvi Kapoor, Kriti Sanon, Disha Patani, Prajakta Kohli, Malaika Arora Khan, Nargis Fakhri, and Jacqueline Fernandez, to style creators such as Apoorva Mukhija, Twinkle Stanley, Virdah Khan and Ghizlan - they’ve all chosen to style their looks with NOYA rings, earrings, bracelets, and necklaces. Explore more on our Instagram @noya.dubai.

JEWELLERY CARE TIPS

While NOYA jewellery is made for daily wear, we recommend:

Wiping gently with the included microfiber cloth after use
Storing in the NOYA pouch or box when not worn
Avoiding direct contact with harsh chemicals or perfumes